I’m an NYC-based Product Designer creating human, digital experiences that deepen connections between self, others, and communities. I have 12+ years experience scaling 0→1 consumer platforms and marketplaces.

Download

Career

2020-Current

Harness

Director of Product & Design 2024-Current

Director of Design 2022-2024

Sr Product Designer 2020-2022

I lead Product & Design for advisor software—strategy, design quality, and delivery with Eng (~8) & GTM while serving on Leadership Team.

Scaled Harness for Advisors from pilot to 40+ firms with ~90% Y1 retention; established research program and shared design system.

Built up EPD org as key interviewer in all hires and led hiring for 4 designers.

Led & built key projects (AI Document Management, Automated Reminders, AI Client Personalization, Guided Renewals) → advisors save 20+ hrs/wk, functional emails ↓ 90%, client activation ↑ 40%→70%.

Platform investments (async files, notifications, permissions, clearer file models) → support tickets ↓ 40%+ and faster TTR.

Designed Advisor Marketplace + Harness Tools, driving 3.5K paying clients in 2 yrs and 2400% revenue growth; guided B2C→B2B pivot validated with prototype.

2018-2020

Birchbox

Sr. Product Designer

Designed mobile and web for Membership Onboarding and Billing Teams for a DTC beauty subscription product.

Re-designed membership onboarding & billing to communicate curation/value and introduce value-forward pricing—lifted LTV and kept churn under target during first price increase.

Shipped new components for the mobile/web design system; built a lightweight customer-insights library from daily video calls.

2017-2020

Campo

Founder + Head of Design

Co-founded and ran end-to-end brand, web, and service design; grew a 3,000+ outdoor-enthusiast community.

Built discovery research program (100+ interviews/surveys)

Designed & shipped strategic initiatives for scale: Local Guides, Automated Booking/Rentals, and Custom Itinerary Builder that achieved 80% occupancy Y1

2015-2016

BetterCompany

UX Designer

Designed Android + web for anonymous career network app that connected professionals to peer advice

Led design for consumer→B2B pivot, redefining workflows and information architecture to support team-based use, admin controls, and monetization.

Highlights

Built

Armadillo Works, a studio designing sculptural ceramic vessels, 2025

Spoke

Spoke at General Assembly, Architects in Product Panel

Designed

Portfolio Design Award for top portfolio of Columbia Architecture ‘13

Co-Published

Resources for an Urban World: Rio de Janeiro, 2015

Coached

Columbia Women’s Swim Team, (NCAA Division I), 2014

Contact

Caroline Lukins

(925)-858-0684

caroline.lukins@gmail.com

www.carolinelukins.com

Linkedin

Education

Columbia University

2009-2013 | B.A. Architecture

General Assembly

2016 | UX Design

2015 | Front End Dev.

Skills

Research

Discovery Research

Usability Testing

Analytics

Persona Building

Design

2016 | UX Design

2015 | Front End Dev.

Analog

Ceramics Handbuilding & Throwing

Oil Painting

Illustration

Architectural Modelling

Tools

Figma (+Sites, Make)

Adobe Suite

Wordpress, Webflow

Claude, Cursor, Vercel, Framer AI, Dovetail AI, ChatGPT, DALL-E 3

Icons
logo image
logo image

CONTACT

caroline.lukins@gmail.com

SOCIAL

Instagram

LinkedIn

Icons

Site developed by Caroline Lukins 2025

Icons

I’m an NYC-based Product Designer creating human, digital experiences that deepen connections between self, others, and communities. I have 12+ years experience scaling 0→1 consumer platforms and marketplaces.

Download

Career

2020-Current

Harness

Director of Product & Design 2024-Current

Director of Design 2022-2024

Sr Product Designer 2020-2022

I lead Product & Design for advisor software—strategy, design quality, and delivery with Eng (~8) & GTM while serving on Leadership Team.

Scaled Harness for Advisors from pilot to 40+ firms with ~90% Y1 retention; established research program and shared design system.

Built up EPD org as key interviewer in all hires and led hiring for 4 designers.

Led & built key projects (AI Document Management, Automated Reminders, AI Client Personalization, Guided Renewals) → advisors save 20+ hrs/wk, functional emails ↓ 90%, client activation ↑ 40%→70%.

Platform investments (async files, notifications, permissions, clearer file models) → support tickets ↓ 40%+ and faster TTR.

Designed Advisor Marketplace + Harness Tools, driving 3.5K paying clients in 2 yrs and 2400% revenue growth; guided B2C→B2B pivot validated with prototype.

2018-2020

Birchbox

Sr. Product Designer

Designed mobile and web for Membership Onboarding and Billing Teams for a DTC beauty subscription product.

Re-designed membership onboarding & billing to communicate curation/value and introduce value-forward pricing—lifted LTV and kept churn under target during first price increase.

Shipped new components for the mobile/web design system; built a lightweight customer-insights library from daily video calls.

2017-2020

Campo

Founder + Head of Design

Co-founded and ran end-to-end brand, web, and service design; grew a 3,000+ outdoor-enthusiast community.

Built discovery research program (100+ interviews/surveys)

Designed & shipped strategic initiatives for scale: Local Guides, Automated Booking/Rentals, and Custom Itinerary Builder that achieved 80% occupancy Y1

2015-2016

BetterCompany

UX Designer

Led design for Android + web for anonymous social app that connected professionals to peer advice

Led design for consumer→B2B pivot, redefining workflows and information architecture to support team-based use, admin controls, and monetization.

Highlights

Built

Armadillo Works, a studio designing sculptural ceramic vessels

Spoke

Spoke at General Assembly, Architects in Product Panel

Designed

Portfolio Design Award for top portfolio of Columbia Arch. ‘13

Co-Published

Resources for an Urban World: Rio de Janeiro

Coached

Columbia Women’s Swim Team, (NCAA Division I)

Contact

Caroline Lukins

(925)-858-0684

caroline.lukins@gmail.com

www.carolinelukins.com

Linkedin

Education

Columbia University

2009-2013 | B.A. Architecture

General Assembly

2016 | UX Design

2015 | Front End Dev.

Skills

Research

Discovery Research

Usability Testing

Analytics

Persona Building

Design

2016 | UX Design

2015 | Front End Dev.

Analog

Ceramics Handbuilding & Throwing

Oil Painting

Illustration

Architectural Modelling

Tools

Figma (+Sites, Make)

Adobe Suite

Wordpress, Webflow

Claude, Cursor, Vercel, Framer AI, Dovetail AI, ChatGPT, DALL-E 3

Icons
logo image
logo image

CONTACT

caroline.lukins@gmail.com

SOCIAL

Instagram

LinkedIn

Icons

Site developed by Caroline Lukins 2025

Icons

I’m an NYC-based Product Designer creating human, digital experiences that deepen connections between self, others, and communities. I have 12+ years experience scaling 0→1 consumer platforms and marketplaces.

Download

Career

2020-Current

Harness

Director of Product & Design 2024-Current

Director of Design 2022-2024

Sr Product Designer 2020-2022

I lead Product & Design for advisor software—strategy, design quality, and delivery with Eng (~8) & GTM while serving on Leadership Team.

Scaled Harness for Advisors from pilot to 40+ firms with ~90% Y1 retention; established research program and shared design system.

Built up EPD org as key interviewer in all hires and led hiring for 4 designers.

Led & built key projects (AI Document Management, Automated Reminders, AI Client Personalization, Guided Renewals) → advisors save 20+ hrs/wk, functional emails ↓ 90%, client activation ↑ 40%→70%.

Platform investments (async files, notifications, permissions, clearer file models) → support tickets ↓ 40%+ and faster TTR.

Designed Advisor Marketplace + Harness Tools, driving 3.5K paying clients in 2 yrs and 2400% revenue growth; guided B2C→B2B pivot validated with prototype.

2018-2020

Birchbox

Sr. Product Designer

Designed mobile and web for Membership Onboarding and Billing Teams for a DTC beauty subscription product.

Re-designed membership onboarding & billing to communicate curation/value and introduce value-forward pricing—lifted LTV and kept churn under target during first price increase.

Shipped new components for the mobile/web design system; built a lightweight customer-insights library from daily video calls.

2017-2020

Campo

Founder + Head of Design

Co-founded and ran end-to-end brand, web, and service design; grew a 3,000+ outdoor-enthusiast community.

Built discovery research program (100+ interviews/surveys)

Designed & shipped strategic initiatives for scale: Local Guides, Automated Booking/Rentals, and Custom Itinerary Builder that achieved 80% occupancy Y1

2015-2016

BetterCompany

UX Designer

Led design for Android + web for anonymous social app that connected professionals to peer advice

Led design for consumer→B2B pivot, redefining workflows and information architecture to support team-based use, admin controls, and monetization.

Highlights

Built

Armadillo Works, a studio designing sculptural ceramic vessels, 2025

Spoke

At General Assembly, Architects in Product Panel

Designed

Portfolio Design Award for top portfolio of Columbia Architecture ‘13

Co-Published

Resources for an Urban World: Rio de Janeiro, 2015

Coached

Columbia Women’s Swim Team, (NCAA Division I), 2014

Contact

Caroline Lukins

(925)-858-0684

caroline.lukins@gmail.com

www.carolinelukins.com

Linkedin

Education

Columbia University

2009-2013 | B.A. Architecture

General Assembly

2016 | UX Design

2015 | Front End Dev.

Skills

Research

Discovery Research

Usability Testing

Analytics

Persona Building

Design

Wireframing

Prototyping

Design Systems

Illustration & Icons

Animation

HTML/CSS

Analog

Ceramics Handbuilding & Throwing

Oil Painting

Illustration

Architectural Modelling

Tools

Figma (+Sites, Make)

Adobe Suite

Wordpress, Webflow

Claude, Cursor, Vercel, Framer AI, Dovetail AI, ChatGPT, DALL-E 3

Icons
logo image
logo image

CONTACT

caroline.lukins@gmail.com

SOCIAL

Instagram

LinkedIn

Icons

Site developed by Caroline Lukins 2025

Icons